THANKS for visiting my website. It provides a brief summary of over fifteen years of my experience in technology and business development. My goal for your visit is not just to show you projects that I have completed, but also to convey an understanding of how I face new challenges and achieve goals. The site highlights examples of my work in engineering, management, sales and marketing.
At numerous companies including ADC Mobile Systems, Cardinal Health, and Moneris Solutions, I managed multi-million dollar business areas. One of my favourite roles was as Director at ADC where I held P&L responsibility for a business unit that provided systems and services for mobile phone infrastructure. The clients were national wireless operators and vendors including AT&T and Lucent as well as international operators. I was responsible for planning and guiding new initiatives in direct and indirect sales channels, marketing, contracts, engineering, product management, project management, and operations.
The team that I managed at ADC Mobile Systems
The solutions provided by my team of 24 employees involved design, integration, and support of RF, datacom, telecom, digital hardware, and software. We also developed business cases to assist end-customers in justifying their purchases.
My experience in marketing technology-based solutions takes advantage of some of my strongest skills and includes quantifiable results in the areas of market research, product management, and promotion, including:
Market Identification |
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Price Analysis |
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Feature Definition |
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Business Case Feature Justification |
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Product Management |
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Media Relations |
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Retail and Consumer |
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Major Presentations |
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Demand Generation |
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Major Tradeshows |
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Proposal Development |
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At various companies I held a number of sales roles including direct sales, indirect sales, and sales management. I am just as comfortable developing new sales as working with existing customers. The quotas for my team have exceeded $10M and were met. Major customers included:
* The logos above are owned by their respective companies.
One of my biggest accomplishments was during my first job in sales where I increased annual sales by 900% for a DS1 telecom network solution that profiled voice and data usage of mobile phone users. In that challenge, I was the only sales person. In later companies, I was responsible for hiring employees who became 'star' sales producers.
I spent a considerable amount of my early career doing engineering and later moved into management. In 2011 I returned to my enjoyment of hands-on technical work and have been writing web-related software since then. Samples of my work from both these periods are found in the next section as well as the section titled Web App Samples.
Shown below is an overview of the system components that my team would install on Cellular Operators' networks in order to add wireless Internet capabilities to voice networks. This CDPD technology was used by many Cellular Operators, including our major customer AT&T.
My team would add wireless internet to base stations and mobile switching centers
by adding and configuring the system components shown above (shaded).
Upgrade to cellular voice base station (shaded) to add wireless Internet capabilities
Upgrade to Mobile Switching Center (shaded) to add wireless Internet capabilities
I was responsible for a number of areas in the development of this radio system. I did the physical engineering and production-engineering of the radio enclosure shown below.
On the left is the Industrial Design that I was presented on 'day one',
and
the final image shows the results of my production engineering.
On the left is the Industrial Design that I was presented on 'day one', and the final image shows the results of my production engineering.
Additionally, I wrote PC-based software that:
The following overview shows the components (shaded) of an RF protection system which I designed to protect TV transmitters from self-destructing. Conditions that could cause these failures include ice or wind damage to the antenna or mast. The major design criterion was to turn off the amplifier's input when VSWR conditions threatened output transistor stages.
1) Coupled Incident Wave, 2) Coupled Reflective Wave, 3) Incident Wave Signal, 4) Reflected Wave Signal, 5) Feedback Control
Work Experience |
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Management |
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P&L Responsibility |
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Resume Highlights |
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Education |
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Thesis |
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Key Industries |
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Sample Customers |
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International Work Experience |
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Contract Negotiation & Management |
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Volunteer Experience |
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I hope that this web site has provided you with a useful overview of some of the projects that I have completed. There are other significant projects that are not detailed here, but ultimately the purpose of this portfolio is to demonstrate the flexibility with which I take on new projects. Often these projects are in uncharted areas, but nevertheless I endeavor to continually deliver top performance results. I am committed to hard work and take pride in the results that it yields. If I may be of assistance to your company, please find my contact information listed below.
My best regards,
Thor Berggren